A Brand Lynnwood Steering Committee will work with North Star Destination Strategies, a community branding firm based in Nashville, Tennessee. Steering Committee members include representatives from the Lynnwood Visioning Committee, Diversity Affairs and Lynnwood Neighborhood & Demographic Diversity Commission, Edmonds Community College, Edmonds School District, Lynnwood Tourism Advisory Committee, the Lynnwood Parks Board, Lynnwood Police Department, Lynnwood Fire Department, and the Lynnwood Parks, Recreation and Cultural Arts Department.