Proactive communities brand themselves to instill community awareness, and to be a distinctive destination of choice for businesses, visitors, residents, families and others.

Examples:
Economic Development:
Communities are taking a page from the private sector in developing brands to stand out in the minds of employers, visitors and residents. Unfortunately, many who start with lofty branding goals end up settling for a slogan and visual identity that falls short of becoming a true brand identity.

When our brand message is backed by real life experience, we will achieve the goal of the community vision for a broad business base and related employment, and high quality development. This is the potential of branding– the ability to communicate and keep a branding promise. An effective integrated brand contributes to a stronger economic base, with diverse and sustainable employers and employment.

Tourism:
Tourism is an economic engine. As more communities awaken to this fact, the competition for "mind share" and "wallet share" is growing more intense. Mobility is key, and travelers are time programmed and pressured like never before. A strong brand will help our community stand apart and differentiate – brand – how we are unique and what we have to offer.