Developement:

August 2009 – December 2009 (Phase 1)
• Interactive web site (www.brandlynnwood.com)
• Situational analysis (review of existing plans and strategies)
• Community vision survey, including on-line survey
• One-on-one meetings and focus groups
• Consultant tours
• Assessment of competitive data
• Perception study
• Communications/media audit
• Reputation assessment and comparison
• Resident and consumer profiles
• Perception studies
• Competitive positioning and opportunity reviews
• Creation of brand platform statement

December 2009 – March 2010 (Phase 2)
• Development of brand concepts
• Development of options for bringing the brand to life
• Brand action recommendations (economic development, tourism, people, culture, etc.)
• Recommendations for brand leadership and management

Implementation:

April 2010
Brand implementation and roll out
Brand web site completion
• Decision on brand ownership
• Marketing and implementation
• Annual branding check up

During implementation, all players are exposed and trained in the finely tuned beliefs, behaviors and ways of a destination brand. Total commitment and support are critical. All levels of government, hospitality, economic development, and community service are brand spokespersons.